MEDIA AND ADDED VALUE
With a minimum increase in the media budget but with two new product lines to launch, it was critical we spend every dollar efficiently with maximum ROI. Media, including print, digital and broadcast were tested and constantly revised to keep maximizing ROI and fluid marketing conditions. Despite the ever-changing buy, we were able to negotiate significant added value to extend our budget to more media and markets.
CONSUMER ELECTRONICS
![Pelican iphone case print advertising media](http://reynoldsla.com/wp-content/uploads/2016/05/PEL-media-print.jpg)
CONSUMER ELECTRONICS DIGITAL
![logo-new-google-450 logo-new-google-450](http://reynoldsla.com/wp-content/uploads/2016/04/logo-new-google-450-100x33.png)
![](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-cases-googleSearch.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/logo-googleDisplayNetwork-150x20.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-cases-googleDisplay-1024x702.jpg)
![logo-facebook logo-facebook](http://reynoldsla.com/wp-content/uploads/2016/04/logo-facebook-100x33.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-cases-FaceBook.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/logo-thinknear-150x40.png)
![](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-cases-ThinkNear.jpg)
![logos-nativo-400 logos-nativo-400](http://reynoldsla.com/wp-content/uploads/2016/04/logos-nativo-400-150x24.png)
![Pelican phone cases - Nativo](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-Cases-NATIVO-931x1024.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/logo-Eventful-450-150x35.png)
![](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-Cases-EVENTFUL-931x1024.jpg)
OUTDOOR
![PEL-media-addedvalue Pelican cooler print media and added value](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-media-addedvalue.jpg)
GUN CASES DIGITAL
![PEL-media-guncases Pelican gun case advertising media page](http://reynoldsla.com/wp-content/uploads/2016/05/PEL-media-guncases.jpg)
LUGGAGE DIGITAL
Digital was also the primary media buy for Pelican’s new line of consumer luggage. The overall results for this campaign were 1.9X the industry average for impressions, clicks, CTRs and most important, conversions.
![](http://reynoldsla.com/wp-content/uploads/2016/04/logo-new-google-450-150x49.png)
![Pelican luggage - Google paid search](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-luggage-googleSearch.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/logo-googleDisplayNetwork-150x20.jpg)
![Pelican luggage - Google display advertising](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-luggage-googleDisplay-1024x1024.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/logo-facebook-150x51.jpg)
![Pelican luggage Facebook dark post advertising](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-luggage-FaceBook.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/logo-Eventful-450-150x35.png)
![Pelican luggage - Eventful Direct Mail](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-luggage-eventful.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/logos-nativo-400-150x24.png)
![Pelican luggage media - Nativo](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-luggage-NATIVO-931x1024.jpg)
![](http://reynoldsla.com/wp-content/uploads/2016/04/logo-AudienceBuying-150x30.png)
![Pelican luggage media audience buying](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-luggage-audience-buy-931x1024.jpg)