MEDIA AND ADDED VALUE

With a minimum increase in the media budget but with two new product lines to launch, it was critical we spend every dollar efficiently with maximum ROI. Media, including print, digital and broadcast were tested and constantly revised to keep maximizing ROI and fluid marketing conditions. Despite the ever-changing buy, we were able to negotiate significant added value to extend our budget to more media and markets.

CONSUMER ELECTRONICS

NUMBER OF IMPRESSIONS

CLICKS TO
WEBSITE

zzz-chart-CTR-38

CONVERSIONS
27.3 K

Pelican iphone case print advertising media

CONSUMER ELECTRONICS DIGITAL

NUMBER OF IMPRESSIONS

CLICKS TO
WEBSITE

zzz-chart-CTR-38

CONVERSIONS
133.6 K


logo-new-google-450


logo-facebook


logos-nativo-400
Pelican phone cases - Nativo

OUTDOOR

NUMBER OF IMPRESSIONS

CLICKS TO
WEBSITE

zzz-chart-CTR-38

CONVERSIONS
10.4 M

Pelican cooler print media and added value

GUN CASES DIGITAL

NUMBER OF
IMPRESSIONS

CLICKS
TO WEBSITE

zzz-chart-CTR-38

CONVERSIONS
11.6 K

Pelican gun case advertising media page

LUGGAGE DIGITAL


Digital was also the primary media buy for Pelican’s new line of consumer luggage. The overall results for this campaign were 1.9X the industry average for impressions, clicks, CTRs and most important, conversions.


NUMBER OF IMPRESSIONS

CLICKS
TO WEBSITE

zzz-chart-CTR-38

CONVERSIONS
43.4 K

Pelican luggage - Google paid search
Pelican luggage - Google display advertising

Pelican luggage Facebook dark post advertising
Pelican luggage - Eventful Direct Mail

Pelican luggage media - Nativo
Pelican luggage media audience buying

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