MEDIA AND ADDED VALUE
With a minimum increase in the media budget but with two new product lines to launch, it was critical we spend every dollar efficiently with maximum ROI. Media, including print, digital and broadcast were tested and constantly revised to keep maximizing ROI and fluid marketing conditions. Despite the ever-changing buy, we were able to negotiate significant added value to extend our budget to more media and markets.
CONSUMER ELECTRONICS
NUMBER OF IMPRESSIONS
CLICKS TO
WEBSITE
CONVERSIONS
27.3 K
CONSUMER ELECTRONICS DIGITAL
NUMBER OF IMPRESSIONS
CLICKS TO
WEBSITE
CONVERSIONS
133.6 K
OUTDOOR
NUMBER OF IMPRESSIONS
CLICKS TO
WEBSITE
CONVERSIONS
10.4 M
GUN CASES DIGITAL
NUMBER OF
IMPRESSIONS
CLICKS
TO WEBSITE
CONVERSIONS
11.6 K
LUGGAGE DIGITAL
Digital was also the primary media buy for Pelican’s new line of consumer luggage. The overall results for this campaign were 1.9X the industry average for impressions, clicks, CTRs and most important, conversions.
NUMBER OF IMPRESSIONS
CLICKS
TO WEBSITE
CONVERSIONS
43.4 K
