LUGGAGE BUILT TO SURVIVE A TOUR OF DUTY
OR TOUR OF EUROPE.
With the success of its consumer phone case introduction, Pelican was ready to take on its next adventure – Pelican ProGear™ Luggage. Lightweight, watertight, crushproof and guaranteed for life, this new line of Pelican luggage was introduced in a variety of sizes and colors through key retail distribution throughout the U.S. The result – a nationwide sell-out leading to expanded distribution and expanded product line for this year.
Digital was also the primary media buy for Pelican’s new line of consumer luggage. The overall results for this campaign were 1.9X the industry average for impressions, clicks, CTRs and most important, conversions.