LUGGAGE ADVERTISING

LUGGAGE BUILT TO SURVIVE A TOUR OF DUTY
OR TOUR OF EUROPE.

With the success of its consumer phone case introduction, Pelican was ready to take on its next adventure – Pelican ProGear™ Luggage. Lightweight, watertight, crushproof and guaranteed for life, this new line of Pelican luggage was introduced in a variety of sizes and colors through key retail distribution throughout the U.S. The result – a nationwide sell-out leading to expanded distribution and expanded product line for this year.

PRINT

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LUGGAGE DIGITAL

Digital was also the primary media buy for Pelican’s new line of consumer luggage. The overall results for this campaign were 1.9X the industry average for impressions, clicks, CTRs and most important, conversions.

NUMBER OF IMPRESSIONS

CLICKS
253.6 K

CTR
.93%

CONVERSIONS
17.1 %

Pelican luggage - Google paid search
Pelican luggage - Google display advertising

Pelican luggage Facebook dark post advertising
Pelican luggage - Eventful Direct Mail

Pelican luggage media - Nativo
Pelican luggage media audience buying

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