Several campaigns concepts were developed and tested with the intent to build unaided and aided awareness, drive traffic to Pelican’s website as well as the websites of key retail partners. Results for the campaign were continually reviewed and optimized for tracking the ROI from each creative element. After 20 months of advertising, results far exceeded expectations, not only for awareness but most important, sales.
Several digital campaigns were developed to promote the Pelican cases available for Apple iPhones or Samsung Galaxy phones. Results for the campaign were phenomenal as evidenced by the following annual results.