WHAT WE DO
While advertising is an important part of what we do, we believe the truly integrated marketing process must also heighten and extend the impact of the message through efficient use of all the marketing tools available – from broadcast and digital media to direct response and promotions. For all of our clients, we have integrated a variety of these disciplines into their communications programs with a track record of success that speaks for itself. Here’s an quick overview of what we do.
We’ve won our share of creative awards. But what’s more important to us are the sales awards our clients “win” as a result of our branding work on their behalf. Whether it’s building a new brand, creating a local identity for a global brand or repositioning an existing brand in a rapidly evolving market, we have a process for ensuring your brand is set apart from your competition.
Our seasoned staff of writers and art directors can trace their creative lineage to many of the world’s largest and most creative advertising companies. Their creative canvas includes everything from network television in the U.S. to retail advertising in multiple markets around the world. They have won almost every creative award there is from Clios to Cannes Lions, but take the most pride in the results the advertising has created for the Clients they represented.
We offer disciplined but creative planning resulting in well thought out media plans grounded solidly in the client’s marketing and advertising objectives. Disciplined planning does not mean formula thinking or a “cookie cutter” approach. Our experience and reputation in creative negotiation for our clients not only delivers excellent buys but also extends advertiser’s exposure in the form of promotional opportunities, giveaways and special events. Most important, we are accountable for the effective and accurate investment of our client’s media dollars. Talk is cheap, but actual proof-of-performance ensures that R&A delivers the proper audience levels at the proper time.
Our experience in Direct Marketing, or what we like to call “transactional marketing” embraces every aspect of this dynamic business. In the end, we build long-lasting, personal relationships between our Client’s brands and their customers and prospects that are profitable and deliver measurable ROI for every program.
SALES SUPPORT MATERIAL
When developing sales support material, our designers are always striving to break new ground in content and design. Their goal, however, is not to be different for difference sake but rather, develop design solutions that are practical, straight forward and capable of being implemented efficiently.
There is no better way to extend an advertising budget than to create a marketing environment where co-op and coordinated advertising can flourish. We aggressively search out and negotiate co-operative advertising opportunities for many of our Clients. We provide our clients with a variety of promotional opportunities from local market in-store promotions for a toy company to worldwide special events for an international airline. Let us show you how we can bring added-value to your branding program.
Through our Public Relations partners, we offer an experienced team of highly creative executives with a hands-on approach to every component of each campaign. With offices in Los Angeles, New York and San Diego, we have a global view of every market and industry. Strategic thinking, service, execution and results are our hallmarks.
We focus on delivering real-world ROI through social media marketing by building dynamic relationships that create conversations with the people that matter to you the most. Social media marketing services we provide include branded content, mobile, social media, CRM, analytics and user research.
We help companies build their online presence as well. We do this by offering full-service interactive and digital capabilities with a focus on the strategy, design, and development of highly interactive and responsive websites, microsites and digital content.