ANA tasked us with reintroducing their 787 Dreamliner non-stop service between San Jose and Tokyo, plus broad connecting services to cities beyond. The stability of a well respected global airline reintroducing 787 service was in itself a leadership statement and we reinforced their “take charge” stance with our advertising, while tipping our hat to San Jose with a play on the familiar lyrics, “Do you know the way to San Jose.”