UTi SOCIAL MEDIA
UTi’s social media campaign began in 2014 with the objective to gauge interactions, unique users and new impressions on Twitter, LinkedIn and Facebook as well as compare UTi’s market position to relevant competition. In nine months, UTi’s KLOUT score increased from 41 to 60, only behind FedEx and UPS.
Facebook “likes” grew 52%
In 9 months, LinkedIn followers grew 34%