UTi RESEARCH

An initial benchmark study was fielded in 2011 to gauge brand unaided and aided awareness, consideration, usage, overall impressions and Net PromoterScore (NPS). Since then, follow-up studies were conducted in North America as well as Europe and Asia in 2013 and 2014. Additional research projects included competitive product and service analysis, positioning, messaging and medias pend reports.

OVERALL AWARENESS

USAGE

SOMEWHAT SUPERIOR / FAR SUPERIOR

NET PROMOTER
SCORE

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