DIRECT MARKETING
Direct marketing was also an integral part of our overall communications mix and was used in combination with digital promotions to maximize ROI. A series of direct mail executions were prepared to promote various product lines. Following is a recap of overall results and examples of some of the mailers.
NUMBER OF
IMPRESSIONS
OPENS
405.6 K
CONVERSIONS
273.8 K
COST PER
CONVERSION
![Pelican Direct Mail on Eventful](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-DM-eventful-dm-1024x683.jpg)
![Pelican Take a Selfie Anywhere direct mail campaign](http://reynoldsla.com/wp-content/uploads/2016/04/PEL-DM-eventful-selfie-1024x683.jpg)