DIRECT MARKETING

Direct marketing was also an integral part of our overall communications mix and was used in combination with digital promotions to maximize ROI. A series of direct mail executions were prepared to promote various product lines. Following is a recap of overall results and examples of some of the mailers.

NUMBER OF
IMPRESSIONS

OPENS
405.6 K

CONVERSIONS
273.8 K

COST PER
CONVERSION

Pelican Direct Mail on Eventful

Pelican Take a Selfie Anywhere direct mail campaign

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