LOS CABOS RESULTS

Annual awareness, attitude and usage studies helped keep us on track and stakeholders appraised of our successes.

  • Over the course of the relationship, Los Cabos grew from 2,000 3-star hotel rooms to over 15,000 rooms, many of them 5-star and above.
  • We grew a $1.3 million annual base budget to $7.9 million in measurable media exposure.
  • Website visits increased 43% while online bookings increased 23%.
  • Destination traffic was up 6%, hotel occupancy increased 5% and hotel REVPAR was up from $95 to $121.
  • Travel Weekly distinguished the Los Cabos TIME2CABO campaign as a “Gold Winner” in the “Beaches” category of their Magellan Awards.
  • Air lift dramatically and consistently increased, guaranteeing a solid future for the destination.

OVERALL AWARENESS

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CONSIDERATION

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LIKELY TO VISIT LOS CABOS

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